In a session at Streaming Media East, VideoRX's Robert Reinhard gave a talk on how to best optimize online video for both HTML5 and Flash playback. He explained the first step as, "Defining your reach is potentially the most important thing that you need to do on every video project. It doesn't matter if you're internal to a company or you work on your clients' -- you take on a new client every new project, whatever it is -- every client has a different objective, every stakeholder has a different objective."
Watch the full talk below or download his presentation as a PDF here. (via Streaming Media Magazine)
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