Friday, August 31, 2012
What Is an Advertising Agency?
Advertising is a paid form of communication used to encourage or persuade an audience to continue or take some new action towards a product or service. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients including marketing, branding strategies and sales promotions for its clients.
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