Google+ has started rolling out the custom URLs it first announced earlier this month to select users and brands -- but the company says it may start charging for the shortened addresses in the future.
Instead of profiles being identified by a randomly assigned number string, the new wave of custom URL receivers are able to switch their profiles over to a simple, easy to find and remember URL. Mashable's own Google+ page, for example, can now be found at Google.com/+Mashable.
The Google+ team began notifying users Thursday morning of the option to claim a pre-approved custom URL or apply for a different one. Here's an example of the emails users have received:
A look a…
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