Fashion designer Nicole Miller is expanding her social media presence to video, becoming the first designer on VYou. Miller, a self-proclaimed social media fanatic (the designer is a regular poster to Instagram and Facebook) is using VYou to interact more with her fans and show the authenticity behind her label.
"VYou lets us show it is Nicole Miller answering the questions and just talking to people herself," Allison Hodge, Miller's vice president of communications and marketing, tells Mashable. "It isn't like the man behind the curtain; it's actually the designer."
As the first fashion designer on the site, Miller has the opportunity to shape her brand in a new way. Hodge says…
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