UPDATE 1-Ancestry in sale talks with three buyout firms -sources

NEW YORK, Sept 10 (Reuters) - Hellman & Friedman LLC,
Permira Advisers LLP and TPG Capital LP are bidding for
Ancestry.com Inc, though a deal remains elusive as the
family-history website seeks an offer that tops $35 per share,
or about $1.5 billion, three people familiar with the matter
said on Monday.

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