Coach Versus Mentor: How to Choose?

I've been associated with over a dozen coaching and mentoring groups over the past 10 years and they all have a different perspective and self-interest about the two modalities. What gets even more confusing is the fusion of different modalities from what I view as peripheral fields as they attempt to cash in on the hype that is coaching. So, if I'm confused then I'm guessing it is not only confusing to you, the user, but also that this confusion may serve as a deterrent to you choosing the right coach or mentor for you.

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