Saturday, April 28, 2012
AOL Launches "Mandatory," New Men's Lifestyle Site
AOL has launched men's lifestyle destination site called Mandatory in partnership with LA-based Web studio shop BermanBraun. Yesterday we spoke with AOL General Manager Chris Grasso about the new site, AOL's plans to quickly scale a new vertical in a competive space and the opportunity for sponsors on the site. Gillette is the launch sponsor of the site.Andy Plesser
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