Thursday, June 28, 2012
As It Happened: Supreme Court Upholds Health Care Law
The decision is a victory for the Obama administration over critics who said the health care overhaul was unconstitutional.
WSJ Digital Network GM: Syndication Generates Half of Video Views
Half of The Wall Street Journal's video views coming are from sites other than its own says Alisa Bowen, General Manager for the paper's digital network, in this interview with Beet.TV Syndicating video content to sites such as Apple TV, AOL On/5Min and YouTube, is an important part of the growth strategy, she explains. The WSJ Digital Network, which comprises of MarketWatch, Barron's Online, SmartMoney Online, All Things Digital, FINS and The Wall Street Journal Online, produces over 1,100 short-form video clips per month. The pubisher is launching a new video app in "a few days" she discloses in this interview. In this video she explains the paper's digital growth strategy and the relationship between print and digital subscriptions, in relation to revenue. Nitya Rajan
Robot hand wins rock-paper-scissors via super-fast cheating
Japan's Ishikawa Oku Lab has come out with the Janken robot hand that can never be defeated at rock-paper-scissors. Even so, this next glimpse into the future seems if anything, bittersweet.
EL AL airlines stopped from shipping monkeys for lab experiments
After a mounting campaign, Israeli airline El Al has once again joined the list of other popular carriers and refused to transport monkeys for medical research.
Digitas' Eric Korsh: Geotargeting Is Shaping Digital Content
Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV Comparing digital advertising content with its television counterpart, Korsh explains that as geotargeting starts to play an important role in content creation, it will become more "snackable," providing consumers with shorter, more digestable content. Despite the shift of television dollars to online, digital will still need to create a more interactive, unique experience that serves consumer needs, he adds. Here, he comments on the general digital trends and the metrics that shape brand engagement. We spoke with him at the recent VideoNuze Summit, where he was a speaker.
Wednesday, June 27, 2012
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